Our Approach

Engineered Growth Strategies

The strategies that we employ for our clients fall into 6 categories. Whether we’re assisting a SaaS platform in reaching the next level, helping a publisher launch a monetization strategy, or introducing a solution provider to the affiliate marketing space, we apply a mix of techniques, experience, and processes from these 6 areas:

Planning

We strongly believe in mapping out plans for where the company is going and how they are going to get there from where they are today. We’ll discover or review the company’s:

Planning Methodology
Why
Purpose
Short and Long Term Goals
Growth Opportunities
Stagnation and Elimination Threats

Automation

Harnessing technology to reduce redundancies and allow employees to spend time on higher-value tasks is a key element in growth. We’ll identify areas where tasks can be automated, and provide the programming or vendor selection expertise to get the job done. Common areas ripe for automation include:

Accounting
Reporting
Customer Feedback
Data Entry and Data Management
Vendor Interactions

Branding

We’ll work to define and infuse the company’s core value proposition into all aspects of the business. More than “advertising”, thoughtful marketing will allow the company to continually share and reinforce their message. We’ll build or review all outward facing channels:

Website
Editorial Plan
Social Media
Email
Affiliates
Influencers
Customer Service Communications
Interfaces
Invoices/Receipts
Press Communications
Investor Communications

Structure

The structure of the organization – the people, assets and resources that make up the company – is the foundation on which the business will grow. So, we’ll ensure it’s ready for that growth with a deep dive, enhancements, or formation of:

Company Culture
Organizational Structure (Hierarchy/Holacracy, roles)
Responsibilities and Role Descriptions
Staffing: Hiring and Firing
Policies
Documented Processes and Procedures
Partners/Vendors/Service Providers
Infrastructure
Assets
Building/Real Estate

Technology Development

We have a long history of developing, enhancing and streamlining technology platforms. We’ll work with your team to formulate plans for your technology needs, and either take on the development, or guide your team through it. Services include:

Product Roadmap
Development Sprints
Feature Enhancements
Codebase Structuring/Restructuring
Database Structuring/Restructuring
Hosting and Server Setup and Administration

Performance

Performance ties all of the business activities back to the initial plan. We create systems for tracking, reporting, and managing progress as the company grows and changes over time. This ongoing service includes:

KPIs
Goal Achievement Progress Reporting
Roadblock Reporting
Meeting Rhythm and Purpose
Customer Satisfaction (NPS)
Employee Reviews
Looping Back to the Plan

Learn more and tell us how we can help you