- January 30, 2018
- Posted by: rbventures
- Category: Acquisitions, News & Events
Pioneer in social media campaign strategies has a new technology and marketing focused owner.
Rust Built, Inc. today announced the acquisition of the Resourceful Mommy Media suite of websites and online communities.
Resourceful Mommy Media was founded in 2008 by Amy Lupold Bair, a then stay-at-home mom as a resource blog for parents. She quickly found that she had a knack for social media, and developed the concept of “Twitter Parties” to connect brands with consumers using the Twitter platform. Lupold Bair expanded the distribution channel for advertisers by launching the Global Influence Network to provide brands with a connection to other bloggers and social media influencers who could share their messages.
Rust Built will continue offering Twitter Parties and working with the Global Influence Network of bloggers to introduce new products, contests, giveaways, deals, and promotions to households across the country. The company also intends on enhancing the current offerings with additional tools and distribution options for brands, agencies, and other advertisers.
“Amy did such an amazing job building the community over the last decade. She created a valuable resource for parents, and impactful distribution channels for brands and advertisers, ” said Rust Built’s Rachel Honoway. “We’ll be keeping an eye on her next moves, and sharing her new adventures with the members of the community.”
Honoway’s partner, Eric Nagel, added, “Twitter Parties are a great way for advertisers to spread the word about their brand, new offerings, and special deals. We look forward to expanding on what Amy has built, creating more opportunities for brands, bloggers and social media influencers to work together.”
Lupold Bair commented, “After a decade of building online community, I’m shifting my focus to serving my local community and returning to my original passion, writing. RM Media could not possibly be in better hands. I’m so excited to see where Rachel and Eric take Resourceful Mommy Media moving forward!”
The Resourceful Mommy blog brings readers everything from great parenting advice to resourceful ways to frugally decorate your home to exciting contests. Resourceful Mommy draws a loyal and engaged audience of readers. Visit http://resourcefulmommy.com for more information
Global Influence Network
Global Influence works directly with agencies to develop interesting content and contests for network members to share with their readers, Facebook fans and friends, as well as Twitter and Instagram followers. Visit http://globalinfluencenetwork.com/ for more information.