About Us

Integrity | Grit | Valuefounded on rust belt values for the vibrant startups between the coasts

We absolutely love the “business” part of doing business and want to help keep the applications, websites and ideas of creative founders and developers alive, and work to see them grow over time. We are committed to helping startups build, grow and prosper. We publish helpful information, speak at events, and participate in a variety of idea-sharing forums.

Rachel Honoway, Partner

Rachel is an experienced executive specializing in Internet Startups and Growth Mode Companies. Her career has been spent working hands-on with entrepreneurs to build and grow SaaS products and related services. She has a knack for bringing sophistication to a business, helping them ascend to the next level, realize growth potential, and set successful courses for long-term growth or owner exits.

  • Serves as President of the Performance Marketing Association Board of Directors
  • Awarded the Affiliate Marketing Legend Award in the 2017 Affiliate Summit Pinnacle Awards
  • Rachel has spoken at several events including most recently Affiliate Summit and Influencer Marketing Days


Connect with Rachel on Twitter, Quora or LinkedIn.

Eric Nagel, Partner

Eric NagelEric Nagel is a business-savvy technology executive with experience in programming and online marketing going back to 1999. He is passionate about developing applications that allow businesses, teams and individuals to achieve their goals through automated tools and access to actionable data.

  • Serves on Affiliate Summit’s Advisory Board
  • Zend PHP Certified Engineer, Certified E-Commerce Consultant, Master CIW (Certified Internet Webmaster) Designer, MBA/eBusiness
  • Eric has spoken at local colleges as well as local and national conferences on productivity, Mastermind Groups, SEO, affiliate marketing, and e-commerce. He also gave a 45-minute lecture to one unfortunate soul in a coffee shop on how to use Amazon MTurk and Machine Learning to automate repetitive tasks.


Connect with Eric on Twitter or LinkedIn.

Learn more and tell us how we can help you.